Everybody wants his own business at some point. Being one’s own boss – answering to no one, having a flexible work schedule, and enjoying passive income – seems so unattainable without the right experience. The truth is, starting a business only requires a few things: knowing what the market needs, what makes customers buy a product, and what that product is.Micro niche businesses are popping up everywhere, from brick-and-mortar stores to online shops. Surprisingly, these “tiny” enterprises are making a lot of buzz in the US and abroad. Here are some success stories to prove it.
Alchemy Goods is a shop located in Seattle. The small business started when Eli Reich’s personal bag got stolen. She needed to replace it, only she had quite specific requirements as to what a reasonable bag must have. She wanted a 100% waterproof and eco-friendly bag. After a long search, there was nothing on the market. Realizing that she could build her own bag from things she had lying around, the concept of upcycled bags was born. Friends and close contacts ordered pieces for themselves and soon Alchemy Goods was born. Eli found herself thanking whoever stole her bag for becoming a key to finding her inspiration.
Dead Bodies and More Weird Stuff
Dapper Cadaver is an LA shop that sells anything that you can possibly find in a Hollywood set. It also carries a ton of decors for Halloween. Owner BJ Winslow admits to being “strange” when he was still in school. He started out selling basic props and decor but soon enough, his business expanded and the shop became a mainstay for Hollywood needs. This included “dead bodies” – those needed for movies, at least.BJ is proud to have provided dead bodies for movie franchises such as the X-men films. Other customers include Six Flags theme parks, training courses for coroners, museums, and more. Who knew that growing up as the odd one out can lead to such success in the micro niche business in the future?
Beer and Games
Aptly named Barcade, Paul Kermizian’s shop is situated in the Brooklyn neighborhood. When he was younger, Paul collected games and arcade machines. Back in 2004, he, together with other partners, opened his own craft beer bar. Decorating it with old school games seemed like a good excuse for him to indulge into his childhood fantasies. Little did he know that there would be such a huge following. Soon, more people came in sharing the same love for beer and video games. A successful franchise came to be even with no proper business plan. Paul and his partners thought they can whip out something good enough for them to quit their 9-5 day jobs while still enjoying their interests. And simply tapping into waters that others also wanted to dip their toes into was the secret to their success. Today, the Barcade franchise has four branches across the US.Micro niches may seem too small a venture to invest anything into – but the truth is, the more specific the product, the more specific the audience is. One can never tell how many paying customers share the same interest and are willing to place good money for quality product.